TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Use of artificial intelligence text-to-image programs
Advertising is no stranger to AI. AI is being used increasingly in marketing, but Heinz is the first brand to take AI to a new level.
With new artificial intelligence text-to-image programs taking over the internet, we wanted to find out what A.I. thinks “ketchup” looks like. So we used A.I. to generate images of ketchup on Dall-E 2. The result? Just like humans, A.I. prefers Heinz.
Good use of artificial intelligence text-to-image programs in marketing!
