Heineken: Father and Son

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The father-son theme is used to add a little melodrama. This is also the case for the Heineken advertisement named obviously “Father and Son”.

The message is simple: ” Keke and Nico Rosberg. Father & Son. Both F1 World Champions competing each other in everyday life, just to prove who’s better and see who will get to drive… Only to find out that the better driver is always the one who doesn’t drink. “

The positioning of the brand is good, but after seeing the commercial I do not feel the desire to drink a beer.

Review

8.2

Not efficient to sell the product.

Memorable8.0
Effective7.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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