healthcare.mp4

Forward Health: Examination Room, Waiting Room

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The advertising agency Arnold creates a campaign for Forward Health. The campaign’s tagline is “Healthcare is backwards.”
The two ads in the campaign (Examination Room and Waiting Room) are funny and are based on the reverse speech effect.
The message is clear, but the benefits of Forward Health are not clearly explained. It is more of a brand awareness campaign than advertisements that explain the services offered. The two eye-catching commercials are fun but not memorable.

If you’re wondering what the doctor and receptionist are saying, one commenter had the patience to decipher:

Hm… It seems to me that you have a deficiency of Vitamin D. I’m a busy man, why don’t you come back and see me in a year’s time?

I’m sorry but I don’t have that appointment in my system. Have a seat and fill this out please. Seat. Have a seat

Credits
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Sean McBride
SVP, Creative Director: Nate Donabed
SVP, Creative Director: Josh Kahn
Creative Director: Thomas Hair
Copywriter: Rebekah Brinkerhoff
SVP, Executive Producer: Paul Shannon
Business Affairs Manager: Jonathan Toto
Chief Client Officer: Vallerie Bettini
VP, Marketing Director: Mallory Brannan
Associate Director of Project Management: Eric Rubino
EVP, Brand Strategy Director: Catherine Sheehan
Production Company: MJZ
Director: The Perlorian Brothers
Director of Photography: Maya Bankovic
Line Producer: Merrie Wasson
Executive Producer: Eriks Krumins
Editorial Company: Cosmo Street
Editor: Aaron Langley
Head of Production, Cosmo Street: Anne Lai
Post Production, Switchfx: Cara Flynn
Sound Engineer: Mark Healey

Reverse speech

7.8

Interesting

Memorable7.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 1 vote ) 9.9

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