Written by agency DDB (South Africa) creatives Matt Berge and Hital Pandya, and shot by Giant Film’s Robin Goode (right outside Bank City) for First National Bank, the commercial show us a world where some of man’s inventions haven’t progressed. It is funny to see how a celebrity couple take a selfie with an old camera, or a woman send a message with a huge morse code device.
The tagline is that invention is good but reinvention is better.
