FIAT: My Comfort

The advertising agency DDB Chicago creates this hilarious commercial for FIAT USA. The film was directed by Damien Toogood. The marketing message is "Once you’ve experienced the comfort of available heated front seats, like those in the FIAT 500X, you’ll never go back." Credits: CREATIVE AGENCY: DDB Chicago CHIEF CREATIVE OFFICER: Ari Weiss, John Maxham CREATIVE DIRECTOR: Rua Perston, Matthew Cramp GROUP CREATIVE DIRECTOR: Nathan Monteith CHIEF PRODUCTION OFFICER: Diane Jackson EXECUTIVE PRODUCER: Luke LiManni EXECUTIVE PRODUCER: Jeff Snyder DIRECTOR: Damien Toogood PRODUCER: Meghan Gross SENIOR PRODUCER: Annie Larimer ADVERTISING AND BRAND DIRECTOR: Marissa Hunter

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

The advertising agency DDB Chicago creates this hilarious commercial for FIAT USA. The film was directed by Damien Toogood.

The marketing message is “Once you’ve experienced the comfort of available heated front seats, like those in the FIAT 500X, you’ll never go back.”

Credits:
CREATIVE AGENCY: DDB Chicago
CHIEF CREATIVE OFFICER: Ari Weiss, John Maxham
CREATIVE DIRECTOR: Rua Perston, Matthew Cramp
GROUP CREATIVE DIRECTOR: Nathan Monteith
CHIEF PRODUCTION OFFICER: Diane Jackson
EXECUTIVE PRODUCER: Luke LiManni
EXECUTIVE PRODUCER: Jeff Snyder
DIRECTOR: Damien Toogood
PRODUCER: Meghan Gross
SENIOR PRODUCER: Annie Larimer
ADVERTISING AND BRAND DIRECTOR: Marissa Hunter

Funny

8.0

The advert is funny but I'm not sure how effective maybe this kind of approach.

Memorable8.0
Effective6.0
Style8.0
Heart or Humor9.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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