Extra Gum: The lockdown is over – full version

The hilarious Extra Gum advert was created by the Chicago agency Energy BBDO. The ad is set in the future when lockdown has finally come to an end.

Josh Gross and Pedro Pérez, co-chief creative officers, Energy BBDO, said: “When the time comes, we won’t just exit our homes quietly, pick up the newspaper, and whistle our way back to the office. No, we’re going to return with force and help the world get its ding back! One pack of Extra at a time.”

Extra is a brand of sugarfree chewing gum produced by the Mars Wrigley Company.

Credits:
Mars Wrigley
GLOBAL VICE PRESIDENT BRANDS, CONTENT & MEDIA: Rankin Carroll
SENIOR DIRECTOR BRANDS & CONTENT EUROPE: Brad Cole
MANAGER BRANDS & CONTENT EUROPE: Chantal Barcelona

ENERGY BBDO
CO-CHIEF CREATIVE OFFICER: Josh Gross
CO-CHIEF CREATIVE OFFICER: Pedro Perez
SVP, EXECUTIVE CREATIVE DIRECTOR: Kenny Blumenschein
SVP, CREATIVE DIRECTOR: Lucas Owens
SVP, CREATIVE DIRECTOR: Monique Kaplan
CREATIVE DIRECTOR: Colin O’Toole
CREATIVE DIRECTOR: Hansel Quintela
SVP, HEAD OF DESIGN: Hung Vinh
3D MOTION DESIGNER: Jaehyuk Choi
CEO ENERGY BBDO: Jeff Adkins
EVP, MANAGING DIRECTOR: Lianne Sinclair
VP, ACCOUNT DIRECTOR: Lauren Randall
ACCOUNT SUPERVISOR: Lucie Lavard
ACCOUNT EXECUTIVE: Emma Rehnberg
VP GLOBAL STRATEGY DIRECTOR: Ryan Smith
EVP, HEAD OF INTEGRATED PRODUCTION: John Pratt
PRODUCER: Annie Burger
SVP, DIRECTOR OF INTEGRATED BUSINESS AFFAIRS: Frank Tavolino
SENIOR BUSINESS MANAGER: Gina Stevanovich
VP GROUP TALENT MANAGER: Mariellen Golfis
SVP EXECUTIVE DIRECTOR OF MUSIC: Daniel Kuypers
MUSIC BUSINESS COORDINATOR: Karolina Barej
GLOBAL DEPLOYMENT DIRECTOR: Katherine Vicari
GLOBAL DEPLOYMENT MANAGER: Elle O’Malley
PROJECT MANAGER: Kate Gothing

MJZ
DIRECTOR: Nick Ball
PRESIDENT/EXECUTIVE PRODUCER: David Zander
EXECUTIVE PRODUCER: Emma Wilcockson
PRODUCER: Karen Chen
DIRECTOR OF PHOTOGRAPHY: Seamus McGarvey
PRODUCTION DESIGNER: Veronica Romero
WARDROBE STYLIST: Sol Montalvo
FIRST ASSISTANT DIRECTOR: Max Morales
PRODUCTION SERVICE
CHILE PRODUCTION SERVICE: Goodgate

FINAL CUT
EDITOR: Jeff Buchanan
ASSISTANT EDITOR: Sophie Solomon
HEAD OF PRODUCTION: Ana Orrach
EXECUTIVE PRODUCER: Suzy Ramirez
US MANAGING DIRECTOR: Justin Brukman

COLOUR
COLOUR BY: MPC LA
COLOURIST: Ricky Gausis
ASSISTANT: Sam Ziaie
EXECUTIVE PRODUCER: Meghan Lang Bice
PRODUCER: Caitlin Forrest
COORDINATOR: Alex Zhao

MACHINE SOUND
AUDIO ENGINEER: Terressa Tate
ASSISTANT AUDIO ENGINEER: Amanda Fuentes
PRODUCER: Sara Gbadamosi
PRODUCER: Michele Maples

VFX/FINISH
BLOCKHEAD: VFX