TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Different
Opulent setting
Dolce & Gabbana has launched its latest makeup campaign, “IL PRANZO,” a visually stunning and high-fashion celebration of the brand’s timeless elegance. Directed by renowned photographer Steven Klein, the 60-second ad stars a mix of iconic supermodels, including Irina Shayk, Carré Otis, and Jerry Hall, alongside newer faces like Georgia May Jagger, Felice Nova Noordhoff, and Aker Ajak. The Dolce & Gabbana ad 2024 ft. Irina Shayk brings together the old and new, blending generational beauty with Dolce & Gabbana’s signature boldness.
Shot in an opulent setting, the ad plays with themes of family, heritage, and luxury. The campaign was developed in collaboration with high-profile creatives, including Carine Roitfeld (Fashion Editor/Stylist), Julien d’Ys (Hair Stylist), Yadim (Makeup Artist), and Stefan Beckman (Set Designer). The result is a modern and timeless campaign, with each model representing different facets of the Dolce & Gabbana woman.

The visually rich ad, shot by Steven Klein, plays with the themes of timeless beauty, family, and luxury. The campaign features a mix of modern and iconic faces, blending generational beauty with Dolce & Gabbana’s signature opulence. In particular, the contrast between Irina Shayk‘s youthful energy and Carré Otis and Jerry Hall‘s enduring elegance creates a dynamic visual narrative.
The inclusion of Carine Roitfeld as the stylist adds to the high fashion feel, while Julien d’Ys and Yadim bring cutting-edge hair and makeup to the forefront, perfectly complementing the luxurious setting created by Stefan Beckman.

The campaign signals the celebratory tone of this high-fashion moment, merging artistic direction with high-end beauty.
The Star Cast:
- Irina Shayk: The campaign’s lead, the 38-year-old supermodel, is known for her sophisticated looks and high-profile career. Shayk, who has a daughter with ex Bradley Cooper, shines as the face of the new Dolce & Gabbana makeup line.
- Carré Otis: A 1990s supermodel, Otis, now 55, makes a powerful appearance. Known for her work with Vogue, Guess, and her role in the movie Wild Orchid, Otis’ comeback in this ad is a striking nod to her legendary career.
- Jerry Hall: The 68-year-old modeling icon and former partner of Mick Jagger, Hall’s presence in the campaign adds a touch of classic elegance.
- Georgia May Jagger: Daughter of Jerry Hall and Mick Jagger, the 32-year-old model embodies youthful glamor in the ad, following in her mother’s iconic footsteps.
- Aker Ajak, Chloe Oh, Felice Nova Noordhoff, Sacha Quenby, Taras Romanov, Valentine Rontez: These models round out the ensemble, bringing a mix of established and emerging talent to the campaign.
The campaign exudes luxury, glamour, and timeless elegance, spotlighting Dolce & Gabbana’s makeup line as not just a product, but a lifestyle statement.

Dolce & Gabbana ad 2024 Key Cast and Crew:
- Irina Shayk – Model
- Carré Otis – Model
- Jerry Hall – Model
- Georgia May Jagger – Model
- Aker Ajak – Model
- Chloe Oh – Model
- Felice Nova Noordhoff – Model
- Sacha Quenby – Model
- Taras Romanov – Model
- Valentine Rontez – Model
- Domenico Dolce & Stefano Gabbana – Designers
- Steven Klein – Photographer, Director, Art Director
- Carine Roitfeld – Fashion Editor/Stylist
- Julien d’Ys – Hair Stylist
- Yadim – Makeup Artist
- Stefan Beckman – Set Designer
- Rosie Vogel – Casting Director













This ad perpetuates unrealistic beauty standards and reinforces harmful stereotypes about women in the fashion industry.