TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Disneyland Paris unveiled its new commercial. Named “The little duck,” the advert was created by the advertising agency BETC.
This film shows the wonder of a little duck for the star of the ducks: Donald Duck.
The marketing message is ” There’s a place where all the magic of Disney -its enchanting tales, its incredible stories – exists for real: Disneyland Paris. This epic saga, blending together love, humor and courage, is aimed at all those -big and small -who grew up with a Disney idol whom they still wish one day to meet. At Disneyland Paris, magic is for real.”
