TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency Buzzman, France creates the short film “Spirit Of The Brave,” an advert for Diesel Fragrances
Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures are photographed, shared and scrutinized, every word he utters gets analyzed and tweeted.
So what exactly is being brave when you are Neymar Jr, one of the biggest stars in the world?
By relying on the codes of entertainment, the film intends to define what sticks most to Neymar Jr.’s skin: his tattoos. He has more than 70, each illustrating an important event of his life. Neymar Jr.’s tattoos not only tell his story, but they also reveal his personality.
They come to life under the direction of multi-awarded Canadian director and photographer Mark Zibert, to illustrate THE definition of bravery: never take yourself too seriously, never stop playing even in front of your greatest fears.
A unique and very personal film, in the image of the Spirit of The Brave fragrance co-created by Neymar Jr., the bottle of which is inspired by one of his iconic tattoos. Shaped as a fist, it displays the lion Neymar Jr. wears on his own hand, a symbol of self-confidence and bravery.
This campaign, supported by a display coverage also photographed by Mark Zibert, will be deployed in several countries including France, Italy, the United Kingdom, Germany, the US and of course Brazil.
