TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Christian Dior unveiled a beautiful advert video directed by Fabien Baron, travel to Puglia. The ad promotes the Dior Cruise 2021 collection by Maria Grazia Chiuri, presented in dusty, sun-drenched landscapes, accompanied by a performance of the pizzica tarantata, a liberating and spellbinding folk ritual in which a spider’s bite leads to a healing song and dance.
Maria Grazia Chiuri is an Italian fashion designer, and the current creative director at Dior.
