Audi: Age is just a number

The advertising agency Romance, France, creates an excellent campaign for Audi. The campaign named “Audi Approved :plus cars” drives brand desirability and demonstrates its used car program’s attractiveness.
I notice an excellent use of youtube pre-roll format.

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In order to help Audi France face the unprecedented crisis that has hit the car industry, Romance has developed a relaunch program named “Audi For You”. The program gathers under one single roof offers and services for all the different activities of the brand (used cars, BtoB, customer service) and targeted to all the respective audiences. The agency has rolled out a wide-ranging campaign and launched the program with a film, that radically sets itself apart from the competition; an opportunity to put once again he mindset and values of the brand under the spotlight: resolutely positive, caring, future-driven and committed to its customers. The campaign will also be deployed across OOH, press, radio, digital, social media as well as Audi partners during the whole month of June. The digital and PRM/CRM device has been closely orchestrated with the dedicated digital Agency Tribal, which is now sitting under the same roof with Romance.

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