Chopard: The Happy Diamonds starring Julia Roberts
TV Commercial Review
Heart or Humor
Chopard unveiled a commercial starring Julia Roberts and directed by Xavier Dolan. The video promotes the Maison’s iconic moving diamonds, an innovation that revolutionized the world of jewelry and watchmaking, back in 1976.
Ever since their creation in Chopard’s workshops in 1976, the Happy Diamonds have conveyed a contagious flow of Joie de Vivre. Their dance composes a playful and invigorating show in which freedom and light compete for the favours of an enchanting smile.
Created in 1993 by Chopard’s Co-President and Artistic Director, Caroline Scheufele, the Happy Sport watch finds in Julia Roberts’ communicative energy and sunny gracefulness a triumphant embodiment of its values: Joie de Vivre and free-spirited charm. Because Chopard is caught up in an endless love story with the world of film-making, Caroline Scheufele called upon the eyes of one of cinema’s most gifted contemporary directors to bring to life a film that is a true manifesto for Joie de Vivre.
Through the prism of his entrancing vision, Xavier Dolan has successfully revealed the strength of our emotions. His encounter with Julia Roberts is nothing short of exceptional.
The result is a film of great vitality, a veritable marriage of joy and Free Spirit. Muse, director, choreography, music, photography and styling are all elements chosen with coherence and meticulousness to bring to life the dance of these diamonds so dear to the Maison. Music invoking that song of the world, Upside Down, by Paloma Faith. Together, Julia Roberts and Happy Diamonds interpret the spirit of freedom as a powerful creative impulse drumming to the beat of a life lived to the fullest.