TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Chevrolet revealed the new, all-electric 2022 Bolt EUV and redesigned Bolt EV in a special, 90-second commercial titled Magic is Electric created in collaboration with Disney. Both Magic is Electric and Behind the Magic were shot in part on location at Walt Disney World Resort’s Magic Kingdom Park and EPCOT in Lake Buena Vista, Florida.
To bring the full story to life, Chevy and Disney created several pieces of content. In the 90-second commercial, a series of friends and families bring the magic of electric to life while traveling to Walt Disney World Resort with a cast of iconic characters, including Tinker Bell, Haunted Mansion’s Hitchhiking Ghosts, a Star Wars X-Wing Fighter, Dumbo the Flying Elephant and more. These beloved Disney icons help demonstrate Bolt EUV’s performance, larger size and tech features like Super Cruise1 and HD rear camera mirror.
“The power of two iconic brands like Disney and Chevy coming together to reveal the Bolt EUV inspires customers to imagine an all-electric future,” said Steve Majoros, vice president of Chevrolet Marketing. “We want to engage and inform consumers about all the benefits of owning an EV and do it in an entertaining way. These vehicles are fun to drive, loaded with technology and are affordable, proving EVs are for everyone.”
“Our Alliances creative team has produced amazing content that fuses the anticipation and magic of a visit to Walt Disney World Resort with the excitement of driving the new Bolt EUV,” said Tiffany Rende, senior vice president of Marketing Partnerships and Alliances at The Walt Disney Company. “The result is an unforgettable campaign, amplified across Disney’s ecosystem, that we know will resonate with consumers.”
The reveal of the Bolt EUV and Bolt EV is the latest collaboration between Chevrolet and Disney. In the 1940s, General Motors commissioned Walt Disney and his studio to create an animated training film. In 1979, the company signed an agreement with Disney to become the first attraction sponsor at EPCOT prior to EPCOT’s grand opening in 1982. The GM pavilion – World of Motion presented by General Motors – was an opening day attraction, which ran from 1982 until Jan. 2,1996. Test Track presented by General Motors opened May 17, 1999 and operated until April 12, 2012.
The 2022 Bolt EUV expands Chevy’s EV lineup beyond the Bolt EV, which has been on sale since 2016. Larger and sportier, the Bolt EUV is the first Chevrolet equipped with Super Cruise1 technology, the industry’s first true hands-free driver assistance system for compatible roads. The Bolt EV has been redesigned for 2022. Both vehicles will be available this summer.
