Carl’s Jr.: How the Baby Back Rib Burger was Born |

In this commercial

The advertising agency 72andSunny unveiled the second commercial from Carl’s Jr. campaign “Carl Hardee Sr.”

The advert features Charles Esten playing Carl Hardee Sr. The advert tagline is “Pioneers of the Great American Burger.”

The marketing story behind the TV commercial is “Sure, people have thought about putting real ribs on a burger, but it takes a true pioneer like Carl Hardee Sr. to actually make it happen. That’s right. The Baby Back Rib Burger is here—a slab of real BBQ-glazed ribs on top of a juicy burger, along with pickles and onion tanglers. What’s an onion tangler? All you need to know is that they’re delicious, and they make our new Baby Back Rib Burger taste even better.”

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