TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
Cadillac’s Super Bowl commercial pays homage to the 1990 movie ‘Edward Scissorhands.’ The advert features All-Electric LYRIQ and stars Timothée Chalamet (best known for his performances in Lady Bird and Call Me By Your Name, stars in The King), as Edward Scissorhands’ son, Edgar, and Winona Ryder, reprising her role as Kim, who is also Edgar’s mother.
“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
In the spot, Edgar, who has inherited his father’s shears for hands, finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac LYRIQ — the brand’s first all-electric vehicle. Not only does he have his own transportation, but the LYRIQ is also equipped with the Super Cruise hands-free driver assistance feature, allowing him to confidently let go of the wheel when the system is engaged, and the vehicle is on an enabled road.
“We love the creative concept of Super Cruise and the LYRIQ opening up Edgar’s world and bringing confidence to his daily life,” said Melissa Grady, Cadillac chief marketing officer. “At a time when people are looking for an escape from the challenges of the past year, it was a privilege to revisit the beloved story of Edward Scissorhands in a fresh, modern way and showcase Cadillac’s electric future during the biggest game of the year.”
The film was appreciated by the spectators and make comments like “Johnny Depp’s Ex With Lilly Rose Depp’s Ex”
