TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Classic and clean
The emotional pull is strong
The Budweiser Super Bowl 2024 advert, entitled “Old-School Delivery,” stars the iconic Budweiser Clydesdales in their 46th Super Bowl appearance.
Picture this: a quaint American town, a relentless snowstorm, and the heartwarming sight of the iconic Budweiser Clydesdales. This is the setting of Budweiser’s latest Super Bowl hit, “Old-School Delivery.” This commercial is a toast to tradition, resilience, and the unbreakable American spirit, directed by the acclaimed Henry Alex Rubin and brought to life by FCB New York. Budweiser, synonymous with classic American lager, celebrates its 147-year legacy and reaffirms its place in our hearts and bars.
Pros:
- Nostalgic Narrative: The ad brilliantly employs nostalgia, invoking memories of simpler times with the Clydesdales’ 46th Super Bowl appearance. It’s a nod to tradition in an era of fast-paced change.
- Emotional Connection: By showcasing the Clydesdales braving a snowstorm to deliver beer, Budweiser taps into a deep sense of resilience and determination, qualities that resonate with the American ethos.
- Star Power: Including Fred Dana, a real-life Budweiser wholesaler, adds authenticity and celebrates the unsung heroes behind the brand.
Cons:
- Predictability: The storyline, while heartwarming, follows a predictable trajectory, lacking an element of surprise that could have heightened viewer engagement.
- Limited Audience Appeal: The ad’s heavy reliance on American traditional symbolism might not resonate as strongly with a global audience.
- Underused Setting: The snowstorm backdrop offers immense potential for dramatic storytelling, which could have been exploited further to create a more gripping narrative.
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