BMW: Australia’s Own M Town

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

A truly challenge

The advertising agency Clemenger BBDO, Melbourne creates this emotional commercial for BMW Australia to promotes BMW X3M & X4M.
The message is “When the performance and handling of BMW M meet the off-road style of the BMW X3 and the BMW X4, the result is two special vehicles. The first-ever BMW X3 M and BMW X4 M. And with the amount of thrilling finesse, no Australian race track could truly challenge the X3 M and the X4 M. So, we traveled thousands of kilometers to reach a hidden outback location, to showcase what these spectacular vehicles can do. Letting the X3 M and X4 M out to play amongst the parched earth, stunted trees and rippling red dust plumes.”

Good idea

8.0

I like the location.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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