A&W Restaurants: It’s bigger, genius

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Do you like mathematics? If yes, why?

The advertising agency Cornett creates this funny advert like a case study of A&W Restaurants own 1980 marketing fails.

In the 1980s, A&W tried to compete with the McDonald’s Quarter Pounder by offering a bigger, juicier ⅓ lb. burger at the same price. But confused consumers wrongly assumed that ¼ was bigger than ⅓ (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail.

Well, Rooty has been crunching the numbers, and he’s finally come up with a solution that’s destined to shake the field of mathematics to its core.

For a limited time only, forget everything you know about fractions and wrap your beautiful mind and watering mouth around the whopping A&W 3/9 lb. Burger.

Credits
Advertising Agency: Cornett
Executive Creative Director: Whit Hiler
Content Strategist: Coleman Larkin
Associate Creative Director: Randy Steward
Associate Art Director: Sarah Vaughan
Sr. Digital Engagement Manager: Robert Baker
Jr. Digital Designer: Jacob McDaniel
Jr. Graphic Designer: Camille Wright
VP, Integrated Media Director: Chris Finnegan
Cinematography and Editing: John Buckman
Assistant Camera and Lighting: Richie Wireman
CGI: Brandon Clements
VP, Director of Brand Management: Ashlee Harris
Account Coordinator: Audrey Moeglin
Interns: Jerrod Lester, Jon Hickman, Avery Smith

Good

9.8

It’s bigger! There's no doubt!

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 9.9

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