TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Excellent
ASUS unveiled a new cool campaign for its ROG gaming brand. The general message of the campaign is “ROG uses a strategic mix of hardware and features to achieve ideal cooling for each combination of components and chassis, while keeping noise levels low. Cutting-edge fan design and liquid metal work together with smart software to optimize your experience for work and play.”
There are four ads in this ROG Intelligent Cooling campaign:
- Sorceress – Anyone wants to take a guess what this spell means?
- Ninjas – Your laptop stays silent
- Cowboy – Tex might not need it but the only metal you need is the liquid metal on your CPU
- Knight – Surprisingly cold and seriously silent.
