TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Asda publishes its 2018 Christmas Advert. The commercial was created by the advertising agency Abbott Mead Vickers BBDO. The film was directed by Agustín Alberdi through Stink.
The marketing message is “Christmas is coming and we just can’t contain our excitement any longer! From gifts for everyone to delicious festive food, we’ve got everything you need to bring Christmas home.”
I like the opening video with a Santa fires a cannon. The ad is chaotically and surprisingly beautiful.
Creative agency Abbott Mead Vickers BBDO
Creative partners Colin Jones Phil Martin
Copywriter Caio Giannella
Art director Diego de Oliveira
Strategy partner David Edwards
Senior strategist Sam Williams
Board account directors Anna Covell Bobbie Gannon Georgia McLean
Senior account manager Farai Dube
Account manager Rhe Petgrave
Creative production partner Rebecca Scharf
Media agency Blue449
Managing partner Steve Corley
Production company Stink
Director Agustín Alberdi
Social creative
Antony Eagle
Production company producer
Debbie NinnisS
Post-production company The Mill
Business affairs Maxine Thompson
Audio production 750 MPH
