TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Armani ad 2023 introduces Sydney Sweeney as the face of My Way Parfum, an intense and sweet facet of My Way’s floral signature.
Sydney Sweeney is known for her roles as Cassie Howard in the HBO drama “Euphoria.”
The MY WAY bottle has been designed to be reused and to last. The flacon has a refill system that is simple and clean to use, as there is no funnel. It means the original bottle can be refilled without losing a single drop of perfume or the risk of any spillage onto the hands.
Conclusions
The advert is pleasant to watch, the 97 seconds pass quickly without you feeling bored. The succession of spectacular decorations delights your eyes and keeps you curious.
PROS
- The music is good and matches the name of the product
- Sydney Sweeney is a good choice for MY WAY Parfum
- The setting of the ad is delightful
CONS
- The ad fails to excite enough
- Sydney’s interaction with the product is minimal
The background music of the advert is the song “My Way” by Clara LUCIANI.
