Argos Christmas Ad 2022 – full

Argos Christmas Ad 2022 was created by The&Partnership. Named “They’re coming, be ready,” the advert celebrates the return of the big Christmas get-together and shows that this year’s Christmas celebrations are for everyone.

Through the story of a small family meal that becomes a lively party, this year’s advert marks the return of Christmas as we know it, with family, friends, and neighbors all showing up to celebrate together.

The Argos Christmas Ad 2022 opens on a home decked with Christmas decorations, where a couple is quietly preparing for the big day. Questioning, “so how many are coming” as he places a bowl of crisps on the table, the wife responds, “hmm, just a few,” utterly oblivious to the number of people about to descend on their home.

The scene cuts to a crowd of excitable neighbors wearing their festive glad rags and holding presents and champagne flutes, chanting “party.” The scene then switches to a group of enthusiastic bakers wearing colorful aprons, running with trifles in hand, before focusing on some children joining the crowd.

The wine glasses, Christmas tree, and a bowl of crisps all start to shake as the soundtrack builds in volume, revealing an orchestral version of Opus’ Live is Life, now synonymous with Argos, as the advert focuses on the multitude of people heading towards the house. As the vast crowd approaches, the couple looks at each other wide-eyed in panic.

As the crowd begins to multiply, the advert then cuts to a couple frantically running with their babies before following a pair laughing in hysterics with the joke from their already opened Christmas cracker. The scene zooms out to a wide shot of the crowd – charging down the street and including anyone and everyone, from football fans to family and friends with their suitcases and pillows, anticipating an extended stay.

The couple, now more aware of the chaos about to greet them, are taking deep breaths, and the wife reassures her husband that “It’s going to be okay” before the champagne from the crowd is popped.

The crowd is finally joined by spirited children firing nerf guns, cutting to an aerial shot of the cul-de-sac filled with different groups of people. A message appears on the screen: “They’re coming,” “Be ready.”

The couple looks at the nibbles, and the husband takes out the Argos app, with the Habitat Dipped Speckle Stoneware Serve Bowl on his screen, stating, “We’re gonna need a bigger bowl”, showing that Argos has everything you need to make this Christmas extra special. The doorbell then rings, and the Argos logo appears.

Argos Christmas Ad 2022 statement

Rob Quartermain, Head of Marketing Campaigns at Argos, has said: “We know how difficult the last few years have been for everyone, so we wanted to bring a smile to viewers faces by highlighting the fun and comedic moments of Christmas get-togethers, along with the unique experience of being able to bring everyone, from all ages and backgrounds, to share a wonderful Christmas together at home. This year’s advert really aims to celebrate that moment, and how Argos has everything you need to make this Christmas truly special.”

Conclusions

I love how the ad captures the atmosphere of the chaos of a busy Christmas day. And it makes me smile.

PROS

• The ad is hilarious and epic.
• The advertisement reproduces very well the chaotic atmosphere of Christmas.

CONS

• The brand is not visible enough in the advertisement.
• It does not have a clear call to action.

Argos Christmas Ad 2022 Credits

Chief marketing officer: Mark Given
Director of communications and creative: Radha Davies
Head of marketing and brand communications: Rob Quartermain
Campaign manager: Becky Desert
Campaign manager: Lisa Ironside
Marketing campaign executive: Alice Booth
Campaign assistant: Ben Arnold
Campaign title: Avalanche
Agency: The&Partnership
Chief executive officer: Sarah Golding
Chief creative officer: Micky Tudor
Executive creative director: Toby Allen
Creative directors: Chris Clarke and Matthew Moreland
Head of integrated production: Charles Crisp
Agency producer: Alfie Glover-Short
Production assistant: Carla Sandhu
Managing director: Gary Simmons
Business director: Lucy Almond
Senior account director: Alex Fitzsimons
Account director: Misbah Husain
Account manager: Gabriella Kaas
Account executive: Sophia Levison
Planning director: Matt Linnett
Planner: Ed Davenhill
Production Company: MJZ
Director: Gary Freedman
Managing director/executive producer: Lindsay Turnham
Producer: Jacob Swan Hyam
Production manager: Charlie Rose Jones
Director of photography: Stéphane Fontaine
1st assistant director: Ben Glickman
Production designer: John Ebden
Stylist: Michelle May
Editor: Amanda James at Final Cut
Assistant editor: Leah Burton and Mike Radforth
Offline producer: Nikki Porter at Final Cut
Post-production: ETC
VFX supervisor: Giles Cheetham
Colorist: Luke Morrison
2D supervisor: Stirling Archibald
2D assistant: Sebastian Brandow and David Ince
DMP artist: Carl Edlund
Executive producer: Vic Lovejoy
Producer: Alex Carswell
Audio post-production: Grand Central Recording Studios
Audio producer: Molly Butcher
Sound designer: Munzie Thind
Music supervision: Trait Music
Composers: Oliver Mayo