TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
First of all, what is a slofie and how to take a slofie? Slofies are Apple’s name for slow-motion selfies. How to take a slofie is easy if you have an iPhone 11 because slow-motion selfies is a feature that’s new to the iPhone 11 models.
At first, Sofie seemed to be just a joke during the iPhone 11 launch conference, but Apple is applying for a trademark on slofies in connection with “downloadable computer software for use in capturing and recording video.” And now Apple unveiled four new commercials to promote this concept even the feature is just called “slo-mo” in Apple’s camera app.
The four Apple commercials that trying to explain whats a slofie are:
Slofie on iPhone 11
Slofie in the rain with iPhone 11
Slofie to the beat with iPhone 11
Group slofie on iPhone 11
