Apple: iPhone X – Unleash
In this commercial
Apple unveiled a new 60-second commercial to promotes the gaming capabilities of iPhone X. To demonstrate the power of the A11 Bionic chip, the film features characters from Vainglory 5V5 mobile game blend in real life of a Beijing’s citizen. The background music is the song “Movement” by Oliver Tree. The game Vainglory, a multiplayer online battle arena (MOBA) designed for smartphones and tablets is developed and published by Super Evil Megacorp.
The marketing message of the Apple commercial is “Unleash a more powerful you. A11 Bionic chip on iPhone X.”
Well executed, good VFX, but not so original.