Apple iPhone 12 Fumble and Cook

Apple unveiled two 30-sec adverts showing the iPhone 12 durability.

In the first commercial called Fram, a woman’s ‌iPhone 12‌ slips out of her hand and she fumbles with it. Will the woman be able to save her phone from impact with the ground? Spoiler alert: no. But don’t worry as the tagline of the ad is “iPhone 12 with Ceramic Shield. Tougher than any smartphone glass. Relax, it’s iPhone.”
The background music of Apple Fram advert is the song “The Conference” by Nitin Sawhney

The second advertisement is about a chef who does not treat his phone well. The second advertisement is about a chef who does not treat his phone well. He’s really brutal with the phone but again you don’t have to worry. At the end the tagline is “More spill and splash resistant than ever. Ceramic Shield, tougher than any smartphone glass. Relax, it’s iPhone.”

The background music of Apple Cook advert is the song “Sauce” by Naïka.

Those two Apple commercials were created by TBWA\Media Arts Lab.