PlayStation: The King – Extended version

“The King” is an epic commercial created by BBH, New York for PlayStation. Directed by Martin de Thurah, the cinematic two-minute advert is a celebration of PlayStation. The epic background music is a choral rendition of “Sweet Dreams (Are Made of This)” by The Eurythmics.

VFX by Dan Love and Sean Costello from The Mill, New York.

The spot featuring appearances by characters from upcoming PS4 exclusives like God of War and Spider-Man.

Sweet Dreams

Memorable
Effective
Style
Heart or Humor
Execution
The advert is excellent executed. As almost all epic commercials, "The King," become viral in not time. I like it!
Epic
Category: IT&C

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