TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Versace launch a new campaign video featuring AJ Tracey and his track Step On. The clip features styles from the Flash 2021 Collection. Ché Wolton Grant (born 4 March 1994), known professionally as AJ Tracey, is a British rapper, singer, songwriter, and record producer.
“I wrote Step On in the studio a couple of days after I spoke with Versace about doing the campaign and knew it would be perfect to showcase such a powerful message with a brand that has always been innovative and pushes boundaries.” declare AJ Tracey.
Donatella Versace said of the collaboration between Versace and AJ Tracey: “Versace and music have always had a special relationship, especially when it comes to young talent. I’ve been following AJ for a while, I love his music and the energy he brings. Thank you AJ Tracey.”
Models in the video are Anok Yai and Paco Diouf.
