TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The new commercial of Scottish whisky brand The Glenlivet was created by the advertising agency Crispin Porter Bogusky London. The campaign is about the original thinking of the founder George Smith and the legacy he left. The Glenlivet distillery was founded in 1824 and has operated almost continuously since. George Smith was the first person in Scotland to apply for and receive a license to legally produce spirit.
First film is named Against The Tide and second is named Original By Tradition.
Today, the distillery is owned by the French alcoholic beverages company Pernod Ricard.
CREDITS:
Creative agency: Crispin Porter Bogusky London
Executive creative director: Dave Day
Senior creative team: Gonzalo Miguel and Manuel Diaz
Head of the strategy: David Proudlock
Head of design: June Frangue
Managing director: Helen James
Managing partner: Paul Wilde
Account manager: Tiffany Beard
Head of the production: Marcus Eley
Producer: Helen Cliffe
Production Company: Prettybird
Director: Tom Noakes
Producer: Hannah Cooper
Director of photography: James Brown
Editing House: Cut & Run
Editor: Sam Bould
Sound design: Wave
Sound designer: Jack Sedgwick
Post-production: Black Kite
VFX lead: Guillaume Weiss
Producer: Amy Richardson
Colorist: George K
