Taco Bell: Fry Force – Nacho Fries
TV Commercial Review
Heart or Humor
The advertising agency Deutsch LA and animation studio PsyOp partnered for the anime-style spot for Taco Bell.
Since 2018, Taco Bell’s Live MAS Productions has released six cinematic visual experiences tied to its fan-favorite menu item: Nacho Fries. Taco Bell’s #1 best-seeing limited time offer to date is set to return, and with it, they revealing its first-ever anime-inspired Fry Force campaign to match.
This latest story follows a young woman named Rei who is the leader of Fry Force, an elite group that has kept Mexican-spice-loving monsters at bay so the world can enjoy Nacho Fries. She’s driven by the disappearance of her brother and vows to protect the world and what it holds dear: Nacho Fries.
Perfectly crisped, coated in bold Mexican seasoning, and served with a dippable side of warm nacho cheese sauce, Nacho Fries are an otaku’s (or dare we say ‘o-tacos’?!) dream for binging the latest anime production. This is the iconic menu item’s seventh appearance on Taco Be’s menu, and it’s available a la carte for $1.39 and in a $5 box featured alongside a Beefy 5-Layer Burrito, a Crunchy Taco, and a medium fountain drink at participating locations.*
Nacho Fries are also available in the new Loaded Taco style available for a limited time – smothered in a layer of warm nacho cheese sauce, reduced-fat sour cream, and savory seasoned beef. In the past, Nacho Fries have been reimagined multiple times with delicious innovations like Steak Rattlesnake Fries, Reaper Ranch Fries, and Buffalo Chicken Nacho Fries.
When Rei’s brother Kosuke is taken by Nacho Fry devouring monsters, Rei must push through her hunger and lead the Fry Force, an elite squad of mecha pilots to keep the monsters at bay. But when the monsters unexpectedly overtake the team, Rei finds herself face to face with her long-lost brother. Now that he’s consumed by a primal hunger for Nacho Fries, Rei must decide what she’s willing to sacrifice in order to save Nacho Fries and the world.
Those who watched the video were captivated by lines like “Guess I’m just hungry.” “For what?” “Hope.”
A brilliant advert.