TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Sloggi’s new online ad was created by the advertising agency MullenLowe, London, UK and directed by Peter Lee Scott through Odelay Films. Lil’ Ol’ Granny’s (aka. Colette Zacca) breakout hit “Granny Got Pants”, a remix created to unapologetically celebrate women who refuse to conform and sacrifice their comfort to ‘sexy’ stereotypes. Those who want to feel good, not just look good and have fun doing it.
The tagline is “We like big pants and we cannot lie.”
Credits
Advertising Agency: MullenLowe, London, UK
Strategist: Anna Jenkins
Producer: Alex Pemberton
Chief Creative Officer: Jose Miguel Sokoloff
Creative Director: EJ Galang, Katrina Encanto
Account Executive: Anna Connolly
Designers: Augusta Linquist, Danny Flint
Business Director: Victoria Ellis
Account Director: Lee Allen
Creatives: Charlotte Robbins, Nina Grifiths
Strategy Director: Emma Batho
