Sainsbury: Christmas 2014

The new Sainsbury’s Christmas advert is made by AMV BBDO in partnership with The Royal British Legion, and it is inspired by real events from 100 years ago.

Theme of sharing in Sainsbury’s Christmas campaign is based on one of the most extraordinary moments of sharing in modern history, when on Christmas Day 1914, British and German soldiers laid down their arms, and came together on neutral territory to share stories, mementos and even a game of football.

Masterpiece commercial


This advert is excellent, and it is full of emotions.

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