TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Interesting
Pepsi unveiled its new commercial named “The Encounter.” Pepsi’s cinematic commercial is a sci-fi parody.
The Pepsi advert features William H. Macy, the well-known actor (Frank Gallagher) from Shameless (2011) and Fargo (1996).
The advert was created by creative agency Goodby, Silverstein & Partners and produced by MJZ. The song was created for this commercial.
I was expecting more humor from a character like Frank Gallagher.
The film was directed by Henry Hobson.
Credits:
Agency: Goodby Silverstein & Partners
Starring: William H. Macy
Director: Henry Hobson
Chief Creative Officer: Margaret Johnson
Creative Director: Roger Baran
Copywriter: Colin Nissan
Art Director: Sean Farrell
Group Account Director: Meredith Williams
Account Director: Kiki Veralrud
Account Manager: Ashley Wurzel
Production Company: MJZ
DoP: Steve Annis
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Online & FX: The Mill
Telecine: Company 3
Colorist: Tom Poole
SFX: Barking Owl
Sound Design: Morgan Johnson
Mix: Lime Studios
Sound Engineer: Rohan Young, Joel Waters
Music Composition: Human Worldwide
You can see below the Behind-The-Scenes film.
