Pepsi Max: Drone Football
Part of Pepsi Max’s Genius campaign, Pepsi Max has unveiled a cool video with an interactive football arena. The Pepsi Max’s agency AMV BBDO transform a local pitch from Barcelona with advanced projection technology and over 30,000 programmable LED lights. They use a drone instead referee (bring the ball, handed out yellow cards…). Pepsi has also used creative lighting effects in Time Tunnel ad
Even in this Drone Football ad the technology use was forced to create a spectacular demo, it give us the opportunity to think about future of sport and tech.
The ad was directed by Scott Lyon, produced by Outsider and the ad song is Busy P – Rainbow Man.
soccer with light effects
Brilliant execution, good for brand recognition, go viral in one week.