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DAILY COMMERCIALS

Damon Hill and Lia Block Stars in Bentley’s Flying Spur Ad

Is Dior’s Rose Serum Ad Selling Flowers or Skincare?

Pepsi Chase Cars Hilarious Ad

September 12, 2024
in Funny Commercials
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TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Hilarious

A high-speed pursuit of flavor

Pepsi has long positioned itself as the perfect companion to food, especially pizza, with its #BetterWithPepsi campaign. The brand’s latest stunt, “PEPSI Chase Cars,” takes this partnership to a new level by sending out branded blue sports cars to chase down pizza deliveries across Los Angeles, ensuring every slice is paired with a refreshing Pepsi. The Pepsi Chase Cars Hilarious Ad, a high-energy video, aims to remind consumers that pizza without Pepsi is like a party without music—it’s just missing something essential.

Pepsi Chase Cars Ad Concept

The ad starts with a stylish, fast-paced sequence featuring pizza delivery cars zooming through the streets, only to be pursued by a “PEPSI Chase Car.” As the pizza arrives at its destination, so does Pepsi, hand-delivered by a zealous driver who seems just as thrilled about the handoff as the person receiving the pizza. The whole thing is over the top, but in the best way possible, playing into Pepsi’s bold, playful personality.

This campaign doesn’t just showcase the product—it creates a scenario so absurd that it’s hard not to laugh. Imagine ordering a pizza, and suddenly, a sports car skids up beside the delivery driver to hand you a Pepsi. It’s fun, it’s fast, and it’s memorable. Pepsi has leaned into some grittiness with dash-cam and doorbell footage and a pumping soundtrack, “Startafight“ by Joey Valence & Brae, to give it that street-racing, edgy vibe.

The Stunt’s Message: Pizza Tastes Better with Pepsi

The core message is loud and clear—pizza without Pepsi isn’t as enjoyable. With humor and energy, Pepsi demonstrates that it is more than just a soft drink; it’s a necessary part of the pizza-eating experience. The ad takes this idea literally by physically chasing down pizza delivery drivers, hammering home that every pizza should be chased with a Pepsi.

Pepsi's hilarious ad features a blue sports car and a white sedan racing down a tree-lined street. The words "Chase Cars" are boldly displayed, adding an exciting twist to the scene.
The “PEPSI Chase Car” in action, delivering refreshment in style!

Creative Execution: Fun Meets Flavor

Visually, the ad is slick and engaging. The blue “PEPSI Chase Car” fits perfectly into the zany scenario, with the car’s vibrant color and branding standing out against the backdrop of the streets of Los Angeles. The action-packed scenes and comedic delivery are well-executed, making it clear that while the idea is outlandish, the goal is simple: pair Pepsi with your pizza for maximum flavor. The editing, complete with grainy doorbell cam shots, adds a fun, real-world touch that makes the whole premise feel oddly relatable—even though it’s far from a typical Friday night pizza delivery.

Pros

  • Humor & Fun: The ad doesn’t take itself too seriously, making it an enjoyable watch with a memorable, comedic twist.
  • Viral Potential: The concept of a car chasing pizza deliveries could quickly spark conversation, social media shares, and meme culture.
  • Strong Brand Message: The ad effectively reinforces the #BetterWithPepsi message, tying Pepsi firmly to the pizza-eating experience.
  • Bold Campaign: The “chase” metaphor adds a layer of excitement and playfulness, standing out from typical soda or food-related ads.

Cons

  • Over-the-Top Staging: The ad’s orchestrated nature is obvious, and while it’s funny, it might feel a bit too staged for some viewers, pulling them out of the experience.
  • Narrow Audience Appeal: The gritty tone and playful edginess might not resonate well with more traditional Pepsi drinkers or those who prefer straightforward advertising.
  • Limited Focus on Product Features: While the ad is fun, it doesn’t spend much time explaining why Pepsi is the best complement to pizza, relying instead on the stunt’s humor to carry the message.

Cultural and Societal Insights

Pepsi’s ad taps into a modern cultural trend: combining humor with relatable situations (like pizza delivery) to create memorable, shareable content. The concept of associating Pepsi with pizza speaks to an enduring American tradition—pizza nights—especially during events like Friday night football games or family gatherings. The timing of the campaign, coinciding with football season, is no accident. Pepsi smartly positions itself as the beverage of choice for a classic pizza-and-game night combo, making this a campaign designed to hit home with sports fans and pizza lovers alike.

Final Verdict

Pepsi’s “Chase Cars” ad is a fun, creative approach to reinforcing its #BetterWithPepsi campaign. By making pizza and Pepsi inseparable in the minds of consumers, Pepsi is continuing to carve out its niche as the soda you should always reach for when eating your favorite foods. While the ad might be a bit over-the-top for some, it grabs attention and creates buzz. This campaign is a humorous, engaging way to remind consumers that Pepsi belongs alongside every pizza delivery.

Brand Debuts Humorous Stunt Content Promoting That Pizza Tastes #BetterWithPepsi and To Prove It, Offers Fans Tens of Thousands of FREE Pizzas On DoorDash with Purchase of ANY Pepsi from Leading Pizza Restaurants Little Caesars, Papa Johns, Pizza Hut, and Marco’s Pizza.

Tags: Pepsipizza
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Comments 3

  1. Brenda Price V. says:
    2 years ago

    Not funny, just promotes dangerous driving.

    Reply
  2. Raymond Gray says:
    2 years ago

    This ad promotes dangerous driving behaviors and should not be encouraged.

    Reply
  3. Frank Gibson L. says:
    2 years ago

    The Pepsi Chase Cars ad cleverly combines humor and action to create an engaging and entertaining commercial.

    Reply

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