As in many countries, TV advertising is highly regulated in France. Commercials must often include health warnings and blurred images. The new Oui FM commercials was aired just like this.
OÜI FM was created in 1987 as a radio station with primarily Underground programming, and so its slogan was Le son qui a du sens (The Sound with Sense). The station was launched by Pierre Raiman, Philippe Mazière, Bertrand Jullien and Éric Mettout.