TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency DDB Sydney creates this peaceful and enjoyable ad for McDonald’s Australia to promotes McCafé.
The ad failed to make me smile despite the subtle jokes, but it made me want a coffee and that meant efficiency.
Also, the theme ‘We Aussies are different’ is such a lazy strategy.
Client: McDonald’s Australia
Chief Marketing Officer: Chris Brown
National Marketing Manager: An Le/Tim Kenward
Brand Manager: Amanda Milios
Assistant Brand Manager: Tim Bothwell
Creative Agency: DDB
Chief Creative Officer: Ben Welsh
Chief Strategy Officer: Fran Clayton
Executive Creative Director: Matt Chandler
Creative Director: Dan Saunders/Jack Nunn
Senior Creatives: Owen Bryson, Anna Paine, Michael Dawson
Junior Social Creatives: Madelene McGuinness, Ryan Greves
Head of Integrated Content: Renata Barbosa
Senior Producer: Niki Bentley
Planning Partner: Joseph Smeaton
Managing Director: Priya Patel
Manager Partner: Lisa Hauptmann
Group Business Director: Astrid Noble
Business Director: Jordan Rahmani
Business Manager: Harriet Murray
Head of Social: Alex Watts
Social Strategy Director: Sophie Doyle
PR: Mango
Media: OMD
Production Company: Good Oil
Director: Adam Gunser
Executive Producer/Partner: Juliet Bishop
Producer: Catherine Warner
DOP: Sam Chiplin
Production Designer: Aaron Crothers
Post-production: The Editors
Post Producer: Liv Reddy
Editor: Mark Burnett
Grade: Olivier Fontenay
Online: Stu Cadzow
Sound Post and Music Composition: Sonar Music
