Lume Pad: Game of Tag

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The new campaign of Leia’s Lume Pad was developed by Smith and Jones, directed by Emmy award winner Ulf Johansson in collaboration with MPC and Whitehouse Post.

A couple with superpowers runs across the water and smashes through walls. It is not a fight is just a super game of tag.

The tagline is “Breakthrough the screen.” and the message is “Breakthrough what people tell you isn’t possible and experience the future. A new medium that brings dimension and light to the digital world and draws you into it.”

The music is Caresse sur l’océan from the French movie Les Choristes.

Game of Tag

Breakthrough the screen

8.0

Not bad.

Memorable7.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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