Lume Pad: Game of Tag

The new campaign of Leia’s Lume Pad was developed by Smith and Jones, directed by Emmy award winner Ulf Johansson in collaboration with MPC and Whitehouse Post.

A couple with superpowers runs across the water and smashes through walls. It is not a fight is just a super game of tag.

The tagline is “Breakthrough the screen.” and the message is “Breakthrough what people tell you isn’t possible and experience the future. A new medium that brings dimension and light to the digital world and draws you into it.”

The music is Caresse sur l’océan from the French movie Les Choristes.