Liquid Death Mountain Water and MaryRuth’s Organics have joined forces to create the Liquid Nighttime Multimineral supplement in a collaboration that could only be dreamed up in the most surreal of boardrooms. This partnership marries the rebellious spirit of Liquid Death with MaryRuth’s commitment to health, resulting in a product designed to help you “sleep like the dead.”
A Nighttime Elixir with a Twist
The supplement, cheekily dubbed “Coconut Scream,” is a reimagined version of MaryRuth’s original Coconut Dream flavor. Infused with Liquid Death’s signature mountain water, this sugar-free concoction boasts a blend of essential nutrients, including zinc for immune support, magnesium citrate for cognitive function, calcium for bone health, and vitamin D3 to enhance absorption. It’s a vegan and gluten-free formula to promote overall well-being and a restful night’s sleep.
Marketing That Kills (Literally)
True to Liquid Death’s unconventional marketing style, the campaign features a darkly humorous advertisement where a woman, after consuming the supplement, embarks on a dream sequence involving the imaginative slaughter of clowns. The ad emphasizes that “murdering clowns in dreams is completely legal,” aligning with the brand’s edgy persona.
Conclusion
This collaboration between Liquid Death and MaryRuth’s Organics exemplifies how brands can push the boundaries of traditional marketing by embracing bold, unconventional approaches. Whether you’re looking to enhance your sleep or simply intrigued by the audacious advertising, “Coconut Scream” offers a unique blend of health and humor that’s hard to ignore.
For a visual taste of this killer campaign, check out the advertisement here:
