TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Not effective
The car should inspire safety
Kia America unveiled a commercial made in collaboration with Dask NFT. A non-fungible token (NFT) is financial security consisting of digital data stored in a blockchain, a form of a distributed ledger.
The DASK is a community-driven collectibles project starting with a collection of 6969 Klub Members, the
Dead Army Skeleton Klub. Each DASK is a metaverse-ready 3d character.
Because Dask fans are a community, a niche, the widespread promotion of this ad has led to negative reactions. Many have complained that they do not want to associate the car with skeletons and death. The car should inspire safety.
Nice execution, but it is a dangerous association with skeletons.
The ad promotes the 2023 Kia Soul.
