KFC – Lunchtime is coming…

Heart or Humor

Two of our favorite things in the world combine in KFC’s “Lunchtime is coming” ad, Game of Thrones and chicken. Designated for the UK and Ireland, KFC’s latest attempt to take up a piece of the increasingly popular Afro-Caribbean cuisine trend comes with a humorous concept sure to appeal to a wide range of demographics. Here, we score the ad on a collection of core advertising qualities. Check out our ratings and see if you agree!

Memorability – 8 / 10

A famous scene from the Game of Thrones series as well as one of the shows leading characters has been cleverly worked into the script. Fans of the show will understand the scene references very well. It’s a joke that will certainly stay in the minds of those who recognize the links made. For everyone else, the main punch lines will make very little sense. Still, there is enough clarity in the setting and final shots to deliver the message clearly enough to KFC customers that don’t quite grasp the comedy.

Effectiveness – 8 / 10

For such a large and strong brand to succeed in promoting a new product, you feel it would be enough if they just simply announced the diversification. The core objective of the campaign is evidently to sell the new offer. This ad is entertaining, the humor makes it memorable and huge portions of the target market will grasp and appreciate the characters and dialogue. It is easy to imagine almost all KFC lovers being very tempted to take action, whether they understand the reference within the ad or not.

Style – 8 / 10

The styling of the clip does a fine job of helping to deliver the message to all viewers, even those that don’t grip the Game of thrones ties. A common KFC store, a crowd that consists mostly of professional millennials, and a typical lunchtime rush all play a part in reinforcing the message that “something new is here”. The dramatic soundtrack directly relates to the Game of Thrones reference and is a key feature of the humor.

Heart or Humor – 9 / 10

The humorous ties to this massively popular TV series will go a long way in connecting with families as well as metro professionals. KFC has long been developing its brand to stand for fun, celebration, and vibrancy. This concept is certainly in line with these long term aspirations.

Execution – 9 / 10

As you would expect from one of the world’s most powerful fast food franchises, the production is flawless, the scenes are perfectly cut and the message is delivered with clarity. A great tie has been made with a leading character of a show that is hugely popular with one of KFC’s most important target demographics. Many millennials from all over the UK will not only be rushing out to try this new product on their next lunch break, they’ll also be talking about the ad and it’s clever references. Two massive birds with a simple yet powerful stone.



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