TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Touching
IGA, the largest group of independent grocers in Canada with a presence in Quebec dates to 1953, unveiled its Christmas advert.
Named “Inseparables,” the 60-sec short animated film is about to kids, Anto and Maxime that first met around an afternoon snack. That’s what sparked a friendship that grew around the love of food. Will they become more than friends? You’ll find out.
The tagline is “Sharing is everything.”
The background music is J’IRAI OU TU IRAS By Jean-Jacques Goldman
