Huggies: World’s First Baby Marathon
Ogilvy, South Africa creates this cute campaign for Huggies. (Huggies is the brand name of a disposable diaper marketed by Kimberly-Clark. Huggies were the first test marketed in 1968, then introduced to the public in 1978 to replace the Kimbies brand.)
Produced by Star Films and named “World’s First Baby Marathon,” the campaign has four episodes and one trailer.