Megan Fox as “Professor Fox” for Dr. Squatch is less a deodorant ad and more a masterclass in turning male ...

Duracell’s new Lionel Messi ad turns the GOAT into a battery-powered demo and, somehow, makes it work. Our review of ...

Burger King just launched “There’s a New King and It’s You”, a campaign where they openly admit past failures (slow ...

A fresh take on smoking cessation marketing. Our review of the UK’s Power To Quit Is In Your Hands campaign ...

The most polarized 60 seconds of Super Bowl 2026 wasn't a touchdown. Robert Kraft’s $15M “Sticky Note” ad aimed to ...

Red Bull’s “Dog Date” went for cute and classic this Super Bowl with animated dogs, laughs and brand energy you ...

Among the celebrity cameos and surreal ads at Super Bowl LX, the NFL’s own commercial shifted focus back to the ...

Hellmann’s went full musical for its 2026 Super Bowl commercial, with Andy Samberg performing a Sweet Caroline parody to sing ...

Genspark’s Super Bowl ad pitched a cheeky “AI finishes your work, take Monday off” message, but audiences are rejecting it ...

Boehringer-Ingelheim took a bold turn with its Super Bowl ad, casting Octavia Spencer and Sofía Vergara in a cinematic quest ...

Southwest’s Big Game spot hilariously reenacts the “chaos” of its old open seating policy to introduce assigned seating, turning airport ...

Levi’s returned to the Big Game with a campaign that literally shows everything from the back, focusing on iconic moments ...

iquid Death’s Super Bowl 2026 spot “Exploding Heads” used PSA parody and papier-mâché chaos to pitch its new Sparkling Energy ...

Kinder Bueno debuted its first Super Bowl commercial with a bold sci-fi concept featuring a spaceship, black holes, and astronaut ...

Novartis used its Big Game commercial to promote prostate cancer screening, starring NFL tight ends and coach Bruce Arians. It ...

SVEDKA’s Big Game commercial claimed to be the first primarily AI-generated Super Bowl spot, starring robot mascots Fembot and Brobot ...

Ramp used The Office’s Brian Baumgartner and a swarm of office clones to show how its finance platform frees teams ...

Hims & Hers aired a thought-provoking Super Bowl LX commercial highlighting the wealth-health gap with the tagline “Rich People Live ...

Base44’s Super Bowl 2026 spot, “It’s App to You,” turns DIY app building into a creative contagion. Our review explores ...

Oikos leaned into protein strength and physical comedy in its Super Bowl LX commercial, showing Kathryn Hahn pushing a stalled ...

Toyota aired two very different Super Bowl ads this year: “Superhero Belt”, a generational story about seatbelts and family memories, ...

Dove used its Big Game spot to spotlight girls’ confidence in sports, weaving real athletic movement and social insight into ...

Amazon Ring debuted a commercial about its Search Party feature — AI that scans neighborhood cameras to find lost dogs ...

Skechers ran a fun pre-kickoff commercial starring Sofía Vergara, where she tosses her old shoes and slips into the brand’s ...

State Farm rocked the Super Bowl 2026 with “Stop Livin’ on a Prayer,” a musical parody starring Key, McBride, Steinfeld ...

Grubhub made its first Super Bowl appearance with “The Feest,” directed by Yorgos Lanthimos and starring George Clooney, dramatizing the ...

Tree Hut’s first Super Bowl ad turned a bathroom into a body-scrub battlefield in “Uncontain Yourself.” Our critique dives into ...

Oakley Meta brought hands-free AI glasses to Super Bowl 2026 in “Athletic Intelligence is Here.” Our critique dives into star ...

Starbucks unveiled “The Coffee Run” around the Winter Olympic opening ceremony and extended it into the Super Bowl broadcast window ...

Wix returned to Super Bowl advertising after seven years, using its spot to introduce Wix Harmony — an AI-powered tool ...

Kellogg’s used William Shatner’s name (pun intended) to make a fiber-focused Super Bowl ad that doubles down on toilet humor. ...

Xfinity brought Sam Neill, Laura Dern & Jeff Goldblum together for a Jurassic Park… Works Super Bowl ad that imagines ...

VW brought back its classic “Drivers Wanted” campaign for Super Bowl LX, set to House of Pain’s Jump Around and ...

T-Mobile’s Big Game 2026 spot flips the Backstreet Boys’ classic into a wireless ad, complete with new lyrics about perks, ...

Liquid I.V. made its Super Bowl debut with a spot featuring toilets singing Phil Collins’ “Against All Odds” to remind ...

e.l.f. brought Melissa McCarthy to the Big Game in a dramatic, telenovela-inspired spot about learning Spanish before the halftime show ...

Dunkin’s Big Game commercial Good Will Dunkin’ spoofed Good Will Hunting with a cast of beloved sitcom stars like Jennifer ...

If dogs could choose their weed killer, what would they pick? Spruce’s Super Bowl ad with Kirk Herbstreit & golden ...

Ritz Island brought Jon Hamm, Bowen Yang & Scarlett Johansson to Super Bowl 2026 with ridiculous beach fun and salty ...

Uber Eats didn’t just air a Super Bowl ad — it invented one you can build yourself. Our review breaks ...

Rippling debuted its first Super Bowl commercial featuring I Think You Should Leave star Tim Robinson as an over-the-top corporate ...

Traveller Whiskey’s Big Game 2026 commercial ties Chris Stapleton’s iconic 2023 anthem performance to the behind-the-scenes craft of bourbon making. ...

Artlist flipped Super Bowl ad logic on its head — using AI to parody the 2026 Big Game classics and ...

The men’s grooming brand debuted a Super Bowl ad featuring singing clumps of body hair lamenting their fate post-shave. It’s ...

Anthropic’s Claude took a jab at ads in AI during Super Bowl LX, parodying a chatbot that interrupts fitness tips ...