TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Hidden Valley Ranch’s new campaign, ‘You Either Love It or You Really Love It,’ is created by the advertising agency mcgarrybowen, directed and narrated by Zach Braff and produced by RSA Films.
The campaign has four TV spots: ‘Airport’, ‘Straw’, ‘Dip party’ and ‘Shirt’.
Credits
Client: Clorox, Hidden Valley Ranch
VP/General Manager: Jon Schlesinger
Marketing Director: Jacquie Klein
Associate Marketing Director: Kristin Fleming
Associate Marketing Manager: Camila Vigdor
Associate Marketing Manager: Ashley Miles
Associate Director, Brand Engagement: Vicki Haber
Associate Director, Brand Engagement Channel Lead: Sandra Eymann
Advertising Manager, Talent & Rights Management: Tricie Evans
Agency: swirl mcgarrybowen (SF) and mcgarrybowen Chicago
Swirl mcgarrybowen CEO: John Berg
U.S Chief Creative Officer: Ned Crowley
Chief Creative Officer: Kurt Fries
Creative Director/Copywriter: Scott Balows
Creative Director/Art Director: Anne Pazen
Art Director: Devin Hilgenkamp
Senior Copywriter: Matt Wink
Group Managing Director: Alaina Lovera
Account Director: Genevieve Gray
Account Supervisor: Nancy Casales-Silva
Account Executive: Sydney Paine
Global Chief Strategy Officer: Jen Zimmerman
Executive Strategy Director: Kate Walters
Strategy Director: Virginia Lu
Senior Strategist: Lee Boshes
Director of Content Production: Steve Ross
Producer: Alex Frenkel
Director Content Business Affairs: Joann Baker
Production Business Manager: Jillian Wisniewski
Executive Music Director: Jarrett Mason
Production Company: RSA Films
Director: Zach Braff
Head of Production: Elicia Laport
Executive Producer: Chris Karabas
Producer: Morna Ciraki
Production Supervisor: Carmen Quiros
West Coast Sales: Jonathan Wright
Editorial: Cutters
Producer: Heather Richardson
Editor: Grant Gustavson
VFX: Feral VFX
Owner/Creative: Jon Gallo
Media Agency: OMD
Digital Agency: AKQA
