Very.co.uk has re-entered the TV fashion arena with a bold statement after a seven-year absence. Their new campaign, “Haus of Flamingo,” crafted by The Gate and produced by RSA Films, makes an audacious splash in autumn fashion, exuding a unique blend of maximalism, boho femme, and quiet luxury. But does this campaign truly bring the desired “sparkle,” or does it fade into the flock of fall fashion ads?
The Concept: A Pink Paradise with Flamingo Flair
The concept behind “Haus of Flamingo” is as audacious as pink. Set in a sophisticated country manor—transformed into a vibrant fashion paradise—the ad’s visuals scream confidence and fun. The flamingo symbolizes flamboyance and self-expression and is the perfect mascot for this unapologetically bold campaign. The ad captures the essence of Very‘s brand ethos: to make every moment and outfit sparkle.
While the idea of a “flamingo house” might sound whimsical, it’s presented with enough style and humor to avoid feeling gimmicky. The ad’s setting—a stately manor overtaken by a squad of stylish friends—creates an enticing world where fashion is fun, daring, and unrestrained. The pink overload and chic autumn trends reflect a playful yet sophisticated aesthetic that’s hard to ignore.
Very TV Ad 2024 Star Power and Humor
The campaign leans into humor with a bemused butler who gradually gets swept up in the flamingo-fueled frenzy. This character adds a touch of classic British wit, grounding the otherwise extravagant scenes in something more relatable and endearing. The butler’s transformation from bewildered observer to enthusiastic participant mirrors the ad’s message: fashion should be inclusive, inviting everyone to unleash their inner flamingo.
However, one might argue that the ad’s heavy reliance on pink could limit its appeal. While the flamboyant color palette is on-brand, it risks alienating viewers who prefer a subtler approach to autumn fashion. The campaign’s message is clear: this is not for the faint-hearted.
The Music: A Nostalgic Nod to the Late 90s
The choice of music—Five’s “If Ya Gettin’ Down“—is interesting. The late 90s hit adds a layer of nostalgia, appealing to millennials who grew up with the song. It energizes the ad, enhancing the playful vibe and ensuring the visuals are backed by a catchy, familiar beat. Yet, it might not resonate as strongly with Gen Z, who may not have the same connection to the track.
Execution: Does It Deliver?
The ad is stunning visually. The vibrant colors, dynamic camera work, and energetic editing create a sense of movement and excitement. Directed by Tom Dream, the film successfully creates a world where fashion is aspirational and attainable. The literal and symbolic flamingos add a quirky charm that distinguishes the ad from more conventional autumn campaigns.
On the downside, the ad’s focus on flamboyance might overshadow the actual fashion on display. The outfits, while stylish, could easily get lost in the sea of pink feathers and glitter. The ad might be more style than substance for viewers looking for clear, actionable fashion inspiration.
Conclusion: A Bold Return with Room for Improvement
Very’s “Haus of Flamingo” campaign is a triumphant return to fashion advertising, bursting with creativity, confidence, and a sense of fun often missing in retail. However, its heavy reliance on pink and flamboyance might not appeal to everyone. While it certainly makes a statement, it risks being remembered more for its spectacle than for the fashion it aims to promote.
Credits
Advertising agency: The Gate
Client: Very
Chief Creative Officer: Lucas Peon
CCO: Jess Myers
Executive Creative Director: Rob Bovington
Head of Brand: Katie Kinchin-Smith
Creative Director: Jo Ratcliffe, Maisie Willis, Antonio Gizzonio
Senior Brand Lead: Rebecca Doherty
Art Director: Olli Leivers, Sarah Shiplee
Brand Marketing Manager: Beth Chester
Design Director: Allison Ball
Head of Creative: Julie Phelan
Managing Director: Charlotte Wolfenden
Senior Creative Manager: Chris Beech
Senior Account Director: Rachel Furness
Senior Consumer Influence Manager: Layla Hatia
Account Manager: Georgina Smellie
Social Media Lead: Jade Lambourne
Chief Strategy Officer: Kit Altin
Social Media Executive : Jordanne Burnett
Strategy Partner: Frances Gibbs
First Social AC: Sam Westrip
Agency Executive Producer: Sonny Botero
Agency Producer: Katy Hampson
Production company: RSA Films
Director: Tom Dream
Executive producer: Becky Bishop
Production Manager: Lily Moore
Production Coordinator: Daisy Shepherd
DOP: Luke C Harper
1St AD: Chris Kelly
2nd AD: Akay Delano
Production Designer: Clarisse d’Arcimoles
Wardrobe Stylist: Freddie Kemp and Millie Rich
Post Production: Creative Outpost
Post Producer: Andy Salem
Editor: Ale Dordoni @ Okay studios
Edit producer: Neuma Llusiá @ Okay studios
VFX: Tim Davies @ Creative Outpost
Grade: Alexandre Nerzic @ Creative Outpost
Audio Post Production / Sound: Tom Pugh @ Creative Outpost
Music: If Ya Getting’ Down – Five
Music supervision: Dan Neale @ Native Music Supervision
Media buying agency: Dentsu
Stills photographer: Micaela McLucas
Loved the vibrant colors and catchy music in the ad! Great job!
Interesting visual choices.
The ad was vibrant, fun, and full of energy – I loved the unique combination of elements!