FIFA 15 – Official TV Commercial

Wieden+Kennedy Amsterdam just start a campaign for FIFA 15 video game (EA SPORTS). It is amazing how video games evolve and become more and more realistic. For the first time ever, players have memories and will show emotion based on the context of the match. With over 600 new emotional reactions, players now respond to pivotal moments on the pitch – bad tackles, missed chances, epic goals – as they would in real life. And this is what the “Feel The Game” campaign wants to show.