evian.mp4

evian: Drink True featuring Dua Lipa

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

evian unveiled a commercial named “Drink True” featuring its Global Ambassador Dua Lipa. The campaign celebrates authenticity, transparency, and honesty, reflecting the naturally occurring electrolytes of evian’s uniquely sourced mineral water from the French Alps.

Dua Lipa was announced as evian’s new global ambassador in July 2020, when she became the first female music artist to join the evian team. A champion of the young-at-heart, Dua empowers those who have new ideas and authentic energy that will challenge the status quo and regenerate the world; moving culture forward with their passion and consciousness.

Dua Lipa A cappella evian Drink True

Good music

9.2

Good execution.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 2 votes ) 9.6

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