TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
DICK’S Sporting Goods unveiled its Christmas advert named “The new kid.” See the hero discover the true magic of sports when her first overnight turns out to be anything but a silent night.
At the end of the video, you can watch the magic behind this holiday film and how the director brought “The New Kid” and all her friends to life for a fun-filled night at our store.










This advert beautifully captures the essence of sports – the sense of camaraderie, determination, and the feeling of being part of something bigger than oneself. It reminds us that sports have the power to bring people together and inspire us to reach our full potential.