Delta: 4 a.m. advert

The new Delta TV commercial is effective and refreshing. The voice over is Viola Davis and the background music is the song Heigh Ho by The Dwarf Chorus.

The tagline of the advert is “Keep Climbing.”

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Keep Climbing

9.0

The Delta TV advert is efficient and well executed. The commercial represent the Delta brand using both verbal and visual cues.

Memorable8.0
Effective10.0
Style9.0
Heart or Humor8.0
Execution10.0

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