TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Emotional
Anomaly New York creates this emotional advert for Coca-Cola. The background music is the song Sabali by Amadou & Mariam.
The advert is efficient as the product is well presented in various situations and formats. The ad features a high level of artistic creativity that contains aesthetically appealing visual and sound elements.
Credits
The Coca-Cola Company
Group Director Social Center & Prod IMC: Sarah Traverso
Integrated Marketing Comms Director: Guillermo Gimenez-Brotons
Coke IMC Director: Russ Mischner
VP Coke Trademark: Jaideep Kibe
Coke Brand Director: Erica Tuggle
IMC, Sr Producer: Rebecca Smith IMC,
Sr Producer: Jennifer Kramer
Anomaly Group
Creative Directors: Carlos Alija, Laura Sampedro
Creative Director: Dan Shapiro
Associate Creative Director: Harry Neville-Towle
Executive Producer: Jenn Pennington
Account Director: Alyssa Tacopino
Business Affairs Manager: Bianca Lauria
Somesuch
Director: Kim Gehrig
Executive Producer: Nicky Barnes
Head of Production: Michelle Stark
Producer: Lee Groombridge
Production Supervisor: Luke Thornton
Director’s Assistant: Steve Shaw
Global DOP: James Laxton
Global Food Stylist: Katie Giovani
